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Website Essentials: Make Sure You Tick all The Boxes

October 27 @ 6:00 pm - 7:30 pm

If you are unsure about what to consider and plan for your website, then this is the event for you!

Fact – 90% of people will search you online before they buy from you. In today’s business world, a website is a Must!  Your website is a digital asset that you own, your marketing efforts need to be directed to a platform where you own the content.

In this workshop, you will learn to about the steps necessary to build and enhance a website (whether by you or a professional) that works for your business and anchors your online marketing presence.

  • How to register a Domain, which ones to choose.
  • Choosing a website platform
  • How to create a sitemap/website menu
  • Branding your site assets
  • Creating web content
  • Adding the right calls to action so that customers buy from you
  • How to setup your website for SEO & Google Ranking

About the Presenter: Andrea Rowland, Business Advisor & Marketing Specialist at BACD

Andred joined BACD officially in October 2017, although has worked with the BACD for over 3 years providing workshops and mentorship. She has over 20 years international experience in marketing, branding and communications having graduated with a B.A. Honours Degree in Graphic Design. Andrea’s true entrepreneurial spirit expressed itself when she started a craft brewery in Australia which has given her hands-on knowledge of the challenges of starting and growing a business which she now shares with clients at BACD.

She has been running her own branding and marketing business in Oshawa and is now a certified GrowthWheel Business Advisor.

Area of Speciality: Marketing plans; value proposition; target market; branding; digital marketing; websites; social media; product portfolio.

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