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BACD Business Fundamentals: Marketing & Sales
August 18 @ 2:00 pm - 4:00 pm
BACD’s Business Fundamentals series includes the Start up Session as well as Marketing & Sales, Business Planning and Finance & Operations. The Start Up Session is held weekly and the other 3 are all held every month rotating between morning, afternoon and evening sessions.
These sessions are ideal for budding entrepreneurs and those considering opening their own small business and a great place for you to start exploring the fundamentals of starting a business.
These are in a seminar format held in our boardroom. Most times there are at least 10 – 20 people in each session. They are a group of like minded people that all have many questions about starting a business. It is also a great start to making contacts for your business. This session is presented by BACD’s advisors who have all been entrepreneurs themselves.
Marketing and Sales
The Marketing and Sales session is an introduction to the marketing and sales strategy (aka plan) necessary to grow your business. Marketing is imperative to building sales for your business.
These 3 sessions are the fundamentals of most businesses and presented by BACD’s advisors who have all been entrepreneurs themselves and can be taken in any order.
Without a Marketing & Sales strategy, your marketing efforts could be wasted or money spent in the wrong channels or worse, your business will fail to thrive.
In Marketing and Sales Strategy we will cover:
- How to create a brand for your business
- The value proposition
- Online and offline marketing strategies
- Marketing tactics for your business
- Lead generation, sales and following up
- Your client acquisition process
- Tools for marketing
- Sales process and strategy
- Web elements
- Digital Strategy
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