To achieve the best results in a networking meeting, you need to ask yourself what your goals are so that you will pick groups that will help you get what you are looking for. Some meetings are based more on learning, making contacts, and/or volunteering rather than on strictly making business connections.

What are some realistic goals to strive for when networking? At this meeting I will…

  1. Add more prospective clients to my database…
  2. Get higher quality leads for sales calls…
  3. Find contacts to aid in developing a business strategy…
  4. Source quality vendors or service providers…
  5. Reach a sales quota…

It makes sense, when you think about it, to enter into a networking meeting or event with a goal in mind. It will keep you focused, and give you something to measure your results by. Will goals always be met? Of course not, but if there is no method in place to tell you whether the meeting was a success for your business or not, how can you make the corrections necessary to meet them the next time?

How can I outline my goals to better achieve results?

  1. Be as specific in your goal setting as possible. (Riffle vs. shotgun).
  2. Aim high – there is no point is setting a goal that you know you can make easily. Growth depends on rising to a challenge, succeeding or failing, reviewing the results, and starting again.
  3. Be educated. Make sure that you are familiar with all information pertinent to achieving your goals. If your goal is to get sales, be prepared with sales related information and answers to sales related questions. If your goal is to source quality vendors, make sure your needs are outlined in advance.
  4. Make sure your goals apply to the event you are attending.
  5. Research participants prior to the event/meeting (if possible) to know who you will have the opportunity to meet with. Are they a fit for doing business with? Is your dream client going to be attending? How can you attract the largest response from attendees?

The article was originally posted on https://kleurvision.com