Frank Auddino

Company Name

Vitaliz Inc Business Growth

Favourite Hangout

Beryl’s Pepper Pot and my dad’s house


Leadership Profile

Though he’s worked with high-profile corporations such as TC Transcontinental, Rupert Murdoch News Corporation, the Jim Pattison Group of Companies, and was a majority partner in a Rogers Media firm, it is the start-ups, small companies, and the businesses that are stagnant in growth that he revels in assisting.

When Frank is not engaged in helping companies revitalize, refocus, and rebrand to grow their business, he spends most of his time volunteering in the not for profit sector he cares most about– his community, youth, and four-legged friends. Mentoring entrepreneurs at Think Big Today, UOIT and Durham College; investing in start-ups as a Spark Angel member; facilitating business summits with the City of Pickering, Business Advisory Centre Durham, town of Whitby, Ajax Pickering Board of Trade and the town of Ajax-and as an active board member with the Humane Society of Durham Region. Frank prides himself on being a well-rounded member of his community, both professionally and personally.

Biggest Failure

In my first crack at entrepreneurship, I never really knew just how many sacrifices it took to be one, and to compound it, always put business ahead of everything, so never really found “that balance” between family and business.

Biggest Success

Finding the not for profit sector after selling my company in partnership with Rogers Media- and as a result, today I devote most of my time to it and adore it.

Favourite Quote

Vision without execution is hallucination.


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